Customer Development:

From Root to Bloom


We’ll send the free downloadable guide via Facebook Messenger.


A Ben Lee Guide



And I’ve been developing digital products for over a decade. In that time, I’ve overseen the launch of more than 250 successful products that now generate $500 million in collective revenue.

The most successful products all have one thing in common: 

They come from a foundation of customer development – not the founder’s assumptions. 

Customer development is one of the hardest skills to master, but if you can learn what your customers want, the world is yours.

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You’ll learn why focusing on empathy is the best way to build a business.

You’ll learn why specific targeting is the key to market dominance.

Identify Customer Pain Points

Build Customer Personas

I'll Teach You To:

You’ll use customer journey mapping to find the hidden snags in your funnel.

I’ll give you a simple process to understand every step of the customer journey.

Map Customer Experiences

Understand the Emotional Journey 

Learn Customer Development - The Right Way

- PDF Lesson on Customer Development Theory & Practice

- Step-By-Step Exercise Book for Mapping the Customer Journey

- 10-Minute Video Walkthrough from my Co-Founder Drew Harding

What's included in your free download:

We’ll send your free downloadable guide via Facebook Messenger.

What are you waiting for?

Whether you’re still playing with an idea for a new product or you’re actively working to grow your business, customer development is a foundational skill in entrepreneurship.

I made this guide to give you a quick, actionable look into the strategies I’ve used to grow multi-million dollar businesses.

And I’ve distilled them into something you can complete on your lunch break.

Ready to get started? Just hit the button below.

© Copyright 2017 Ben Lee - All Rights Reserved.

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