A Ben Lee Guide

Customer Development: From Root to Bloom


We’ll send the free downloadable guide via Facebook Messenger.



And I’ve been developing digital products for over a decade. In that time, I’ve overseen the launch of more than 250 successful products that now generate $500 million in collective revenue.

The most successful products all have one thing in common: 

They come from a foundation of customer development – not the founder’s assumptions. 

Customer development is one of the hardest skills to master, but if you can learn what your customers want, the world is yours.

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I'll Teach You To:

Map Customer Experiences

I’ll give you a simple process to understand every step of the customer journey.

Understand the Emotional Journey 

You’ll learn why focusing on empathy is the best way to build a business.

Build Customer Personas

Identify Customer Pain Points

You’ll learn why specific targeting is the key to market dominance.

You’ll use customer journey mapping to find the hidden snags in your funnel.

Learn Customer Development - The Right Way

What's included in your free download:

- PDF Lesson on Customer Development Theory & Practice

- Step-By-Step Exercise Book for Mapping the Customer Journey

- 10-Minute Video Walkthrough from my Co-Founder Drew Harding

What are you waiting for?

Whether you’re still playing with an idea for a new product or you’re actively working to grow your business, customer development is a foundational skill in entrepreneurship.

I made this guide to give you a quick, actionable look into the strategies I’ve used to grow multi-million dollar businesses.

And I’ve distilled them into something you can complete on your lunch break.

Ready to get started? Just hit the button below.

We’ll send your free downloadable guide via Facebook Messenger.

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